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Loja

Ecuador

South America Travel Guide

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One of the colourful streets in Loja, Ecuador.

©Boyd Hendrikse/Shutterstock

Overview

Whilst once upon a time, Loja was the thriving base from which Spanish conquistadors set off to invade the jungle just over the mountains, now Loja's main lure is its proximity to one of Ecuador's most diverse protected areas, the vast Parque Nacional Podocarpus, south of town.

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Amazon Adventures, Cotopaxi Cowboys, and Quito Culture: Ecuador in 10 Days

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  1. 1Straddling the Middle of the World at the world’s equatorial border of zero degrees
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Must-see attractions

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